NYOOD: Revolutionizing the Australian Fashion Industry One Shade at a Time

NYOOD is an Australian startup that's reshaping the fashion landscape with its innovative approach to nude shades. 

The Research

NYOOD's foundation lies in robust research and data analysis. Drawing inspiration from groundbreaking studies like the Nude Project By Heist. Where they  collected and analyzed data on 1,000 unique skin tones from 100,000 women over two years. Heist's decision to make their research open source paved the way for greater transparency and collaboration within the industry [1].

Additionally, NYOOD referenced the PANTONE SkinTone Guide, a comprehensive resource developed through scientific analysis of thousands of real skin tones. This guide serves as a crucial reference point in NYOOD's quest to create universally flattering nude shades [2].


Crafting Universal Shades

NYOOD's dedication to inclusivity is evident in its meticulous crafting of five universal shades over a two-year period. These shades are designed to complement a broad spectrum of skin tones, ensuring that everyone can find a nude hue that resonates with their complexion.

Empowering Authenticity

Beyond merely offering fashion products, NYOOD strives to empower individuals by challenging traditional beauty standards. By embracing authenticity and uniqueness, NYOOD inspires confidence and self-expression among its customers.

Revolutionizing the Industry

NYOOD's impact transcends the boundaries of fashion. With its commitment to diversity and inclusivity, NYOOD spearheads a transformative journey, redefining the concept of "nude" and catalyzing positive change within the Australian fashion industry.


FAQs (Frequently Asked Questions)

  1. What inspired NYOOD to include more skin shades?
  2. NYOOD's commitment to inclusivity and addressing the lack of diverse nude shades in the fashion industry drove its decision to offer a broader range of skin tones.
  3. How were the nude shades determined?
  4. NYOOD determined its nude shades by collecting, comparing, and analyzing data obtained through extensive research and data analysis.
  5. What impact does NYOOD have on individuals?
  6. NYOOD empowers individuals to embrace their uniqueness and feel confident in their own skin by offering inclusive nude shades.
  7. Is NYOOD only about Shapewear?
  8. No, NYOOD is more than just a shapewear brand; it's a movement that celebrates diversity and authenticity, transcending traditional fashion boundaries.


NYOOD stands at the forefront of innovation in the Australian fashion industry, revolutionizing the notion of "nude" and empowering individuals to embrace their true selves. Through its dedication to diversity, inclusivity, and transparency, NYOOD is not only changing the way we perceive fashion but also inspiring a new era of authenticity and self-expression.